Digital Signage - what's all the hype?

• With technology like Tivo and the Windows Media Center PC allowing consumers to skip through commercials, advertisers are looking for better ways to spend there advertising dollars. This trend will continue to grow.
• Captive audiences such as consumers waiting in a line or riding local transport services have been a long sought after advertising market, but until now, delivery was too expensive and the need was not enough to justify it.
• Now the two are on a collision course with success. The cost of delivery is spiraling downward as the need is rocketing upward.
• This form of advertising also has a higher rate of customer acquisition since the audience demographic is typically more predictable then home viewers. In addition to a more targeted demographic, the advertiser is in many cases, able to reach the consumer when they are in more of a position to act on the purchase influence  generated by the ad then if they were sitting at home.

Future Geek...
        Imagine the future; RFID is prevalent in all products. As you browse through the grocery store a sensor picks up the Coke product in your basket. Suddenly the digital signage kiosk ahead gets your attention with a Pepsi commercial featuring your favorite pop idol, then offers to print a BOGO-free coupon.
   ...How much more would Pepsi pay to deliver that coupon?
'a consumer, in the store, with a coke product in their basket but has not checked out yet'?

 

Related resources

• PRN - Premiere Retail Networks
• IBN - InStore Broadcasting Network
• Convergent
• Scala Broadcast Multimedia